Free lead scoring template: Gold / Silver / Bronze / Cut

A lead score only helps if everyone on the team can read it at a glance. Four tiers beat a 0–100 number for that. Here's the exact rubric ListGrader uses, as a free template.

Download the CSV template

The rubric (points out of 100)

Check	Points
Industry matches your ICP	+30 (−15 if clearly off-target)
Title is a target buyer (or senior: owner, founder, partner, director, VP, head of)	+25 (senior but not a target title: +18; junior: −20)
Country is one you serve	+15 (−10 if outside)
Employee count inside your range	+20 (−25 if outside)
Website loads	+10
Role inbox (info@, sales@…)	−15
Free email (Gmail, Outlook…)	−5
No email	−15

Hard cuts (score 0, tier Cut): dead website, parked/for-sale website, invalid email, duplicate.

Tiers

Gold: 70+
Silver: 45–69
Bronze: 25–44
Cut: under 25, or any hard cut

How to use the template

Paste your leads into the columns (first name through country).
Fill the yes/no check columns for each row.
Add up the points, apply the hard cuts, and assign the tier.
Sort by tier and email Gold first, from your sending tool (e.g. Smartlead or Instantly), with the tier as a custom field.

Adjust the weights to your business. If company size matters more to you than title, move points around, but keep the hard cuts. The method behind it is in how to clean a lead list before cold email.

Skip the manual scoring

Filling yes/no columns for 500 rows is slow. Upload the same CSV to ListGrader and it checks websites and emails and applies this rubric for you.

Want Clovis to grade it for you? $200 for up to 1,000 leads, delivered in 48 hours. Hand-checked by a working lead qualifier, Gold/Silver/Bronze/Cut with reasons, ready-to-import file. Payment via Wise after the job is confirmed. See how it works →

Grade your list free (100 rows, no signup) →